Privacy Policy

Last updated: 14 June 2026 · Trades Office Limited (No. 17181500), trading as PlateProof · ICO: ZC133896

This Privacy Policy explains how PlateProof collects, uses, stores and protects personal data when you use the PlateProof platform, website, applications and related services (the “Service”). PlateProof is a trading name of Trades Office Limited, registered in England and Wales under company number 17181500, and processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where it applies to a customer, the EU GDPR.

1. About PlateProof

PlateProof is an evidence-backed allergen-compliance platform for food businesses. It assists with allergen identification and record-keeping and evidences a human sign-off. It is not a food-safety authority, an allergen-testing or certification service, or a guarantor of accuracy or safety.

2. Data Controller & Processor Roles

For the business and allergen records you create through the Service:

PlateProof acts as a data controller for:

This relationship is further governed by the Data Processing Agreement, which forms part of the contract between PlateProof and its customers.

3. Information We Collect

Account information — name, business/organisation name, email address, and password credentials (stored as a secure hash by Supabase Auth; we never see your plain-text password).

Allergen & operational records — events, dishes, allergen findings and their provenance, dietary flags, and sign-off records that name the individual who reviewed and signed a declaration, with a timestamp.

Uploaded images — photographs of ingredient packaging and dishes. These are retained as your compliance evidence (see Retention).

Technical & usage data — IP address (for security and abuse-prevention), session information, and audit logs of key actions.

4. Allergen Data Is About Dishes, Not Diners

PlateProof records the allergens present in food. It is not designed to collect and does not require health data about individual diners or guests. You should not enter an identifiable individual’s health or dietary-requirement data into the Service. Allergen information about a dish is not special-category personal data.

5. How We Use Personal Data

6. AI Processing & Human Review

The Service uses Anthropic to help identify allergen information from uploaded images and dish names. Data submitted through the Service is not used to train general-purpose AI models. All AI outputs are suggestions and must be reviewed and signed off by a named human before reliance.

7. Lawful Bases for Processing

PurposeLawful basis
Providing the ServiceContract
Account managementContract
Subscription billingContract
Support communicationsContract
Security monitoringLegitimate interests
Audit loggingLegitimate interests
Fraud preventionLegitimate interests
Product improvementLegitimate interests
Legal complianceLegal obligation

8. Data Retention

Unlike most platforms, the evidence is the purpose of the Service. Sign-off records, the supporting photographs, and the frozen declaration snapshot are retained as your compliance record for the term of your account and are not automatically deleted, because their value is being available when an inspector, auditor or customer asks for proof.

Following cancellation or termination, your data remains available for export for a defined period (see the Data Processing Agreement), after which it may be deleted unless retention is required by law or you have asked us to retain it for your own compliance needs. Audit logs are retained for up to 12 months. IP addresses processed for security are retained only briefly.

9. Security

PlateProof uses technical and organisational measures designed to protect personal data, including:

At present PlateProof operates as a sole-founder business with restricted administrative access. In the event of a personal data breach involving a risk to individuals, PlateProof will comply with applicable breach-notification obligations, including notifying the ICO where legally required within 72 hours of becoming aware.

10. Sub-Processors & International Transfers

PlateProof uses a small number of sub-processors to operate the Service. Database, authentication and file storage are hosted in the EU. Some processing (AI allergen identification) occurs in the United States under appropriate safeguards (UK International Data Transfer Agreement and, where the EU GDPR applies, Standard Contractual Clauses). The current list is in the Sub-Processors Policy.

11. Your Rights

Depending on applicable law, you may have rights to:

Requests may be sent to privacy@plateproof.io; we respond within the period required under UK GDPR (typically one month). You may also complain to the ICO (ico.org.uk · 0303 123 1113).

12. Cookies

PlateProof sets only a strictly necessary authentication cookie required to keep you logged in. It does not use advertising, tracking or analytics cookies. See the Cookie Policy.

13. Children

The Service is for business users only and is not directed at children. PlateProof does not knowingly collect personal data from children.

14. Changes & Contact

We may update this Privacy Policy from time to time; where changes materially affect privacy rights we will give reasonable notice. Questions: privacy@plateproof.io. Trades Office Limited, trading as PlateProof, Company No. 17181500, Hexham, Northumberland, United Kingdom. ICO Registration: ZC133896.

PlateProof deliberately holds a small amount of personal data: account users and the named staff who sign off declarations. It is not designed to process diner health data. This keeps the privacy footprint low by design.